Hi, I’m
Uppara Sunilkumar
Performance Marketing &
Digital Marketing Professional
I build, track, optimize and scale data-driven paid campaigns focused on qualified leads, conversions and measurable business growth.
From Business Challenge
to Measurable Growth.
Understand the business → Build the funnel → Track every important action → Launch campaigns → Analyze performance → Optimize → Scale.
Performance marketing
with
tracking at the core.
I am a Performance Marketing and Digital Marketing professional focused on building measurable digital growth systems through paid media, analytics, conversion tracking and landing-page optimization.
Paid Acquisition
Google Search, YouTube, Meta Ads and lead generation campaigns.
Analytics & Tracking
GA4, GTM, conversion events, Meta Pixel and reporting.
Landing Pages & CRO
WordPress, Elementor, lead forms, CTA and mobile UX.
Campaign Optimization
Search terms, bidding, audiences, creatives and conversion performance.
Skills That Connect Media + Data + Conversion.
Click the cards below to explore my key performance marketing capabilities.
Google Ads
Search-intent paid acquisition.
Google Ads campaign planning, keyword research, campaign structure, ad copywriting, bidding strategies, search-term optimization and conversion tracking.
View Google Ads Projects →Meta Ads
Audience + creative + funnel.
Facebook and Instagram advertising for lead generation, audience testing, creative testing, remarketing and conversion-focused campaigns.
View Meta Ads Projects →GA4 + GTM
Measurement and tracking.
GA4 and Google Tag Manager implementation for accurate event tracking, conversion measurement, debugging and advertising integrations.
View Tracking Projects →Landing Pages
Conversion-focused experience.
Conversion-focused landing pages built for paid media campaigns with strong CTAs, forms, mobile responsiveness and message match.
View Landing Pages →Campaign Strategy
Research, planning and testing.
Campaign strategy based on business objectives, customer profiles, funnel planning, budget allocation and structured testing.
Explore My Process →Performance Reporting
KPIs, dashboards and insights.
Performance reporting across spend, impressions, clicks, CTR, CPC, conversions, CVR, CPL, CPA and ROAS.
View Reporting Work →Performance Marketing Projects.
Hands-on campaign, tracking, landing-page and optimization experience across multiple industries.
Elon Cabs
Google Search lead-generation campaign focused on users actively searching for Innova cab services in Bangalore.
Work Completed
Cognitec
Search campaign and landing-page funnel designed to generate student enquiries for data science training programs.
Work Completed
Ambulance Services
High-intent Search campaign focused on users requiring emergency ambulance services and direct call enquiries.
Work Completed
SDM Classes
Search and YouTube advertising campaigns focused on performance marketing training and student lead generation.
Work Completed
Sunil Jewels
E-commerce marketing workflow covering tracking, Shopping campaigns, product-feed optimization, remarketing and landing-page CRO.
Work Completed
PFM Experts
End-to-end performance marketing portfolio website covering landing pages, tracking, services, lead generation and conversion-focused user experience.
Work Completed
Tracking Every Important Customer Action.
Accurate measurement connects marketing campaigns with real business actions and gives better data for campaign optimization.
How I Work
A structured performance marketing workflow from business understanding to campaign scaling.
Business Understanding
Business model, services, revenue structure, locations and customer journey.
Research
Competitors, keywords, audience research, ICP and market demand.
Funnel Strategy
Ad → Landing Page → Conversion → CRM / Follow-Up.
Tracking
GA4, GTM, Meta Pixel, conversion events, UTMs and campaign measurement.
Campaign Launch
Campaign structure, targeting, creatives, ad copy, budgets and bidding.
Analysis
Spend, CTR, CPC, conversions, CVR, CPA/CPL and ROAS.
Optimization
Keywords, audiences, creatives, landing pages, budgets and bidding.
Scale
Increase winning budgets, test new audiences, creatives and remarketing strategies.
What I Can Help With.
Performance marketing services focused on generating qualified traffic, improving conversion tracking, optimizing campaigns, and turning marketing data into measurable business growth.
Google Ads Management
Build, manage, and optimize Google Ads campaigns focused on leads, sales, and measurable conversions.
Services Include
Discuss Google Ads →Meta Ads Management
Facebook and Instagram advertising focused on lead generation, audience testing, creative optimization, and remarketing.
Services Include
Discuss Meta Ads →Conversion Tracking
Set up accurate tracking systems to understand which campaigns, ads, keywords, and landing pages generate business results.
Services Include
Explore Tracking Workflow →Landing Pages & CRO
Build conversion-focused WordPress and Elementor landing pages designed to turn advertising traffic into leads and customers.
Services Include
View Landing Page Projects →Campaign Audits
Analyze advertising campaigns to identify wasted spend, tracking problems, targeting issues, and optimization opportunities.
Services Include
Request a Campaign Audit →Performance Reporting
Create marketing dashboards and reports that connect advertising spend with leads, conversions, CPA/CPL, and ROAS.
Services Include
Discuss Reporting →Media + Data + Conversion
Build a More Measurable Growth System.
From paid campaigns and conversion tracking to landing pages and performance reporting, build your marketing around measurable business actions.
Looking for a Performance
Marketer Who Understands
Ads + Tracking?
I am open to Performance Marketing Executive and Digital Marketing opportunities where I can contribute to paid acquisition, analytics, conversion tracking, landing pages, CRO and campaign growth.
Let’s Build Measurable Growth.
For job opportunities, performance marketing projects, campaigns, freelance work or collaborations, contact me directly.
Let’s Connect
Reach me directly through LinkedIn, email or my performance marketing portfolio website.
Send Me a Message
Have a job opportunity, project or collaboration? Fill out the form below.