Performance Marketing Skills

Skills That Connect Media, Data & Conversion

I combine paid advertising, analytics, conversion tracking, landing pages, CRO, lead generation and reporting to build measurable performance marketing systems.

My Performance Marketing Skill Stack

Research → Campaign Setup → Tracking → Landing Page → Conversion → Optimization → Reporting → Growth

Google Ads Meta Ads GA4 + GTM Landing Pages CRO Lead Generation

Core Capabilities

My Core Marketing Skills

Click each skill card to explore the capabilities I use across campaign planning, tracking, optimization and reporting.

Google Ads

High-intent paid acquisition.

Search Ads Performance Max YouTube Ads Display Ads Demand Gen Keyword Research Search Terms Negative Keywords Bidding Strategies Remarketing Campaign Audits Conversion Tracking

Meta Ads

Audience + creative + funnel strategy.

Lead Ads Website Leads Instant Forms Broad Targeting Interest Audiences Custom Audiences Lookalikes Remarketing Creative Testing Meta Pixel CAPI

Google Analytics 4

User behaviour & measurement.

Events Key Events Traffic Acquisition Landing Page Analysis Funnels UTM Tracking Google Ads Integration

Google Tag Manager

Tracking implementation.

Tags Triggers Variables GA4 Events Google Ads Conversions Click Tracking Form Tracking Preview & Debug

CRO

Conversion Optimization

Improve landing-page performance.

Headline Clarity CTA Optimization Message Match Form Optimization Mobile UX Trust Signals User Journey

Performance Reporting

KPIs, dashboards & insights.

Looker Studio Excel Google Sheets KPI Dashboards Campaign Reports Optimization Logs

Paid Media

Google Ads + Meta Ads

Google Ads

Reach high-intent audiences through search, video, remarketing and performance campaigns.

Search Campaigns Performance Max YouTube Ads Demand Gen Keyword Research Match Types Search Terms Negative Keywords Location Targeting Device Analysis Bidding Strategy Budget Planning

Meta Ads

Build acquisition and remarketing campaigns across Facebook and Instagram.

Lead Generation Website Conversions Instant Forms Messaging Campaigns Broad Targeting Interest Targeting Custom Audiences Lookalike Audiences Remarketing Creative Testing Meta Pixel CAPI

Conversion Tracking

Connecting Ads With Real Customer Actions

I use GA4 and GTM to measure the actions users take after clicking an ad.

page_view form_start form_submit generate_lead phone_click whatsapp_click purchase

Ad Click Google Ads • Meta Ads

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Landing Page Forms • Calls • WhatsApp

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Google Tag Manager Tags • Triggers • Variables

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GA4 + Advertising Platforms Events • Conversions • Optimization

Landing Pages & CRO

Turning Traffic Into Leads & Conversions

Landing Page Development

WordPress and Elementor campaign pages designed around ad intent and conversion goals.

CTA

Conversion Optimization

Improve headlines, CTAs, forms, trust elements, mobile UX and message match.

Lead Generation

Audience → Ad → Landing Page → Form / Call / WhatsApp → Lead → Follow-Up.

Performance Reporting

Turning Campaign Data Into Actionable Insights

I use Looker Studio, Excel and Google Sheets to review campaign performance and support optimization decisions.

CTR Click-Through Rate

CPC Cost Per Click

CVR Conversion Rate

CPL Cost Per Lead

CPA Cost Per Acquisition

ROAS Return on Ad Spend

AI & Marketing Tools

AI-Assisted Marketing Workflow

I use AI tools to support research, planning, campaign ideation, content development, analysis and marketing productivity.

AI ChatGPT

Research, planning, copy ideas, content development and workflow support.

C Claude AI

Content analysis, structured research, campaign planning and long-form workflows.

M Manus AI

AI-assisted research, workflow execution and marketing productivity.

G Gemini

Research, content support, campaign ideation and analysis.

How My Skills Work Together

From Research to Measurable Growth

STEP 01

Research

ICP → Audience → Keywords → Competitors → Search Intent

STEP 02

Build

Campaign → Ads → Landing Page → Conversion Funnel

STEP 03

Track

GA4 → GTM → Events → Conversions

STEP 04

Analyze

CTR → CPC → CVR → CPL → CPA → ROAS

STEP 05

Optimize

Keywords → Audiences → Creative → Budget → Landing Page

STEP 06

Scale

Winning Campaigns → More Budget → New Audiences → Growth

Need a Performance Marketer Who Understands Ads + Tracking?

Explore my real-time projects, campaign experience, tracking implementation, landing-page work and performance marketing workflow.

View Projects → View Experience → ↓ Download Resume Contact Me →