About Me

Performance Marketing Focused on Data, Tracking & Growth

Hi, I’m Uppara Sunilkumar, a Performance Marketing professional with practical experience across Google Ads, Meta Ads, lead generation, conversion tracking, landing pages, analytics and campaign optimization.

I Build the Complete Performance Journey

Paid Media → Landing Page → Tracking → Data → Optimization → Growth

Google Ads

Meta Ads

GA4 + GTM

Lead Generation

Landing Pages

CRO & Reporting

My Story

My journey into performance marketing started with learning how businesses use digital channels to reach the right customers and generate measurable outcomes.

Through structured learning, internship experience and practical projects, I developed hands-on exposure to campaign planning, lead generation, tracking, landing pages and optimization.

CAB

Elon Cabs — Bangalore Google Search campaign, landing page and lead-generation workflow.

Cognitec — Chennai Data Science training landing page, lead campaign and optimization.

Bangalore Ambulance Services High-intent local Google Search campaign for service enquiries.

SDM

SDM Classes Google Search and YouTube campaign activities for education lead generation.

What I Do

Performance Marketing Capabilities

Click the cards to explore my core areas of work.

Performance Marketing

Strategy, funnel planning, campaign execution, optimization and performance reporting.

Campaign Strategy Budget Planning Funnel Strategy Optimization Reporting

Google Ads

High-intent acquisition through search, YouTube and structured campaign workflows.

Search Ads YouTube Ads Keyword Research Search Terms Negative Keywords Bidding

Meta Ads

Lead generation, audience strategy, creative testing and remarketing workflows.

Lead Ads Broad Targeting Interests Remarketing Pixel CAPI

Analytics & Conversion Tracking

Marketing Without Measurement Is Incomplete

I use GA4 and GTM to connect advertising activity with meaningful website actions and conversion events.

page_view form_start form_submit generate_lead phone_click whatsapp_click purchase

Paid Media Google Ads • Meta Ads

↓

Landing Page Forms • Calls • WhatsApp

↓

Google Tag Manager Tags • Triggers • Variables

↓

GA4 + Ads Platforms Events • Conversions • Optimization

My Approach

How I Approach Performance Marketing

STEP 01

Understand

Business → Objective → Product → Offer

STEP 02

Research

Customer → ICP → Competitors → Keywords

STEP 03

Plan

Channel → Budget → Funnel → KPIs

STEP 04

Build

Campaign → Ads → Landing Page

STEP 05

Track

GTM → GA4 → Pixel → Events

STEP 06

Analyze

CTR → CPC → CVR → CPL → CPA → ROAS

STEP 07

Optimize

Keywords → Audiences → Creative → Page

STEP 08

Report

Performance → Insights → Next Tests

Core Skills

My Marketing Stack

G Paid Media

Google Ads • Meta Ads • YouTube Ads

4 Analytics

GA4 • GTM • Conversion Tracking

LP Landing Pages

WordPress • Elementor • CRO

R Reporting

Looker Studio • Excel • Google Sheets

+ Lead Generation

Ads → Landing Page → Lead → Follow-Up

AI-Assisted Marketing

AI Tools in My Workflow

I use AI tools to support research, planning, campaign ideation, content development and workflow productivity.

AI ChatGPT

Research, campaign planning, ideation and content support.

C Claude AI

Structured research, content analysis and documentation.

M Manus AI

AI-assisted research, workflow execution and productivity.

G Gemini

Research, ideation, analysis and content support.

Professional Goal

Growing as a Data-Driven Performance Marketer

My goal is to develop deeper expertise across paid media, analytics, tracking, experimentation, landing-page optimization and performance strategy.

Performance Marketing Paid acquisition and growth roles

Google Ads & Meta Ads Campaign execution and optimization

Marketing Analytics GA4, GTM and conversion tracking

Growth & CRO Landing pages, testing and conversion improvement

Want to Know More About My Work?

Explore my practical experience, skills, projects and detailed case studies, or download my resume and get in touch.

View Experience → Explore Skills → View Projects → Case Studies → ↓ Download Resume Contact Me →