Real-Time Projects Built Around Media, Tracking & Conversion
Practical project experience across Google Ads, lead-generation campaigns, landing pages, GA4, GTM, conversion tracking, campaign optimization and performance reporting.
My Project Execution Workflow
Business Understanding → Research → Campaign → Landing Page → Tracking → Analysis → Optimization → Reporting
Practical Performance Marketing Work
Click the filters to explore projects by category. Click any project card to expand more information.
Elon Cabs
Google Search lead-generation project focused on users searching for Innova cab services in Bangalore.
Project Work
- Business research
- Competitor analysis
- Keyword research
- Search-intent analysis
- Campaign structure
- Responsive Search Ads
- Negative keywords
- Location targeting
- Landing-page development
- Lead form setup
- CTA optimization
- Campaign optimization
Cognitec
Search campaign and conversion-focused landing-page project for Data Science training lead generation.
Project Work
- Audience research
- Keyword research
- Search-intent segmentation
- Campaign planning
- RSA copywriting
- Landing-page development
- Lead form optimization
- CTA placement
- Search-term analysis
- Negative keywords
- Conversion tracking
- Campaign optimization
Bangalore Ambulance Services
High-intent local search strategy focused on mobile users and emergency phone-call enquiries.
Project Work
- Emergency keyword research
- High-intent keyword selection
- Location targeting
- Campaign structure
- Mobile-first strategy
- Call-focused ads
- Negative keywords
- Device optimization
- Search-term monitoring
- Call conversion planning
SDM Classes
Search and YouTube campaign activities designed to support course awareness and student lead generation.
Project Work
- Keyword research
- Search campaign planning
- Ad-group creation
- RSA copywriting
- YouTube campaign workflow
- Audience targeting
- Landing-page review
- Lead generation
- GA4 tracking
- Google Tag Manager
- Performance reporting
- Campaign optimization
Uppara Sunilkumar Portfolio
Personal performance marketing portfolio showcasing projects, experience, skills, tracking and landing-page capabilities.
Website Implementation
- WordPress implementation
- Elementor layouts
- Responsive design
- Custom HTML/CSS
- Animated sections
- Clickable icons
- Project cards
- Resume download
- Contact integration
- LinkedIn integration
Meta Lead Generation Workflow
Practical campaign workflow covering audience strategy, lead forms, Pixel/CAPI and conversion measurement.
Project Areas
- Campaign objective
- Audience research
- Broad targeting
- Interest targeting
- Lead forms
- Creative testing
- Meta Pixel
- CAPI workflow
- Remarketing
- CPL optimization
Multiple Campaign-Specific Landing Pages
Landing pages designed around audience intent, ad message, business objective and conversion action.
Elon Cabs Landing Page
Cab enquiry and call-generation page designed around Bangalore Innova search intent.
Cognitec Course Landing Page
Data Science training page structured around course benefits, trust and lead generation.
Ambulance Service Page
Mobile-first local service page focused on urgent calls and location relevance.
Performance Marketing Page
Conversion-focused service page built around paid media, tracking and lead generation.
GA4 + GTM Implementation Workflow
Tracking connects campaign clicks with real business actions and helps support data-driven optimization.
Turning Campaign Data Into Actionable Insights
I review campaign KPIs using Google Ads, GA4, Looker Studio, Excel and Google Sheets.
AI Tools in My Project Workflow
AI supports project research, planning, content development, campaign ideation and workflow productivity.
Research, planning, campaign ideation, landing-page content and workflow support.
Structured research, content analysis and campaign planning.
AI-assisted research, workflow execution and productivity.
Campaign ideation, research and content support.
How I Execute Performance Marketing Projects
Understand
Business → Goals → Offer → Customer Journey
Research
ICP → Competitors → Keywords → Audience
Build
Campaign → Ads → Landing Page
Track
GA4 → GTM → Conversion Events
Analyze
CTR → CPC → CVR → CPL → CPA → ROAS
Optimize
Keywords → Audiences → Creative → Bidding → Page
Report
Performance → Insights → Recommendations
Scale
Winners → Budget → New Opportunities
Want to See How I Approach Performance Marketing?
Explore my detailed case studies, practical experience, campaign workflows, tracking implementation and landing-page work.