Practical Experience in Paid Media, Tracking & Growth
Hands-on experience across Google Ads, Meta Ads, GA4, Google Tag Manager, conversion tracking, lead-generation funnels, landing-page development, campaign optimization and performance reporting.
From Business Understanding to Campaign Optimization.
Research → Funnel → Campaign → Tracking → Analysis → Optimization → Reporting → Growth
Internship & Real-Time Work
Practical exposure to campaign planning, paid-media execution, tracking, landing pages, lead-generation funnels and performance optimization.
Performance Marketing Intern
- Google Ads campaign planning and setup
- Keyword research and search-intent analysis
- Search campaign structure development
- Responsive Search Ad copywriting
- Search terms analysis
- Negative keyword optimization
- Audience research and targeting
- Lead-generation funnel planning
- Landing-page development
- GA4 event tracking
- Google Tag Manager implementation
- Conversion tracking setup and testing
- Campaign performance analysis
- CTR, CPC, CVR and CPL/CPA monitoring
- Campaign optimization and reporting
- WordPress & Elementor implementation
Practical Performance Marketing Projects
Hands-on experience across transportation, education, emergency services and performance marketing training.
Elon Cabs
Google Search lead-generation strategy for users actively searching for Innova cab services in Bangalore.
My Work
- Business research
- Competitor research
- Keyword research
- Search campaign setup
- RSA copywriting
- Negative keywords
- Location targeting
- Landing-page development
- Lead form setup
- Campaign optimization
Cognitec
Search campaign and landing-page funnel designed for Data Science training lead generation.
My Work
- Audience research
- Keyword research
- Course landing page
- Search campaign setup
- Lead generation
- Ad copywriting
- Form optimization
- Search-term analysis
- Negative keywords
- Campaign optimization
Bangalore Ambulance Services
High-intent mobile-first search strategy focused on emergency and local phone-call enquiries.
My Work
- Emergency keyword research
- Location-based strategy
- Campaign structure
- Call-focused ads
- High-intent ad copy
- Negative keywords
- Device optimization
- Call conversion planning
- Search-term monitoring
- Campaign optimization
SDM Classes
Search and YouTube campaign activities supporting course awareness and student lead generation.
My Work
- Keyword research
- Search campaign planning
- RSA copywriting
- YouTube campaign workflow
- Audience targeting
- Landing-page review
- GA4 tracking
- GTM implementation concepts
- Conversion tracking
- Performance reporting
Measuring What Happens After the Click
I use GA4 and GTM to connect campaign activity with important customer actions and conversion events.
Building Pages for Conversion
I create campaign-specific landing pages using WordPress and Elementor with message match, lead forms, strong CTAs, mobile responsiveness and conversion tracking.
Message Match
Align ad intent with landing-page headline and offer.
Lead Generation
Clear forms, call actions, WhatsApp and enquiry flows.
CRO
CTA placement, trust, mobile UX and form optimization.
Tracking
GA4 and GTM conversion measurement implementation.
AI Tools in My Marketing Workflow
I use AI tools to support research, campaign ideation, planning, copy development, analysis and marketing productivity.
Campaign research, planning, content ideation, copy development and workflow support.
Content analysis, campaign research, planning and structured workflows.
AI-assisted research, workflow execution and marketing productivity.
Research, content support, analysis and campaign ideation.
How I Approach Campaign Growth
Understand
Business, objectives, audience, offer and customer journey.
Research
ICP, competitors, keywords, audience and search intent.
Build
Campaign structure, ads, landing page and conversion funnel.
Track
GA4, GTM, conversion events and testing.
Analyze
Spend, CTR, CPC, CVR, CPA/CPL and ROAS.
Optimize
Keywords, audiences, creative, bids and landing pages.
Report
KPI reporting, insights and optimization logs.
Scale
Increase winning budgets, expand audiences and grow campaigns.
Interested in My Performance Marketing Experience?
Explore my projects and case studies, download my resume, or contact me for Performance Marketing opportunities and collaborations.